Gorshi Trucking is a refrigerated (reefer) motor carrier based in Chicago, Illinois, moving temperature-controlled freight across the continental United States. Orynlo built the company’s public website from the ground up: a site built around one job, turning a shipper or broker who lands on the homepage into a quote request.
What we built
- A homepage built around the carrier’s actual equipment and lane focus, refrigerated and frozen freight, with a direct “Request a Quote” path above the fold
- Dedicated Reefer Transportation and Commodities pages so shippers can confirm fit before calling
- A Service Area page setting clear coverage expectations (nationwide, with mountain-region exceptions called out honestly)
- A Contact page with a live map, phone, and dispatch email so brokers can reach a person fast
- Fast-loading, mobile-first layout, since most broker load-board browsing happens on a phone between calls
The approach
Reefer shippers want two things fast: proof the carrier actually runs the equipment they need, and an easy way to get a rate. Every page on the Gorshi site is built to answer the first question in under ten seconds and hand off to a quote request immediately after.